Fitchburg Art Museum launches new brand identity

Press release submitted by the Fitchburg Art Museum


During the week of February 25 – March 1, 2019, the Fitchburg Art Museum (FAM) is launching a new, updated brand identity to reflect the Museum’s current mission, recent revitalization, and increased commitment to the community. This new brand is an articulated goal in FAM’s 2016-2020 Strategic Plan and reflects the new direction the Museum has taken over the last five years.

The new FAM brand represents a fresh approach to design, messaging, text, and images, and is anchored by its new red, black, and white logo. The design of the logo emphasizes the FAM acronym, which expresses the Museum’s inclusive approach to our members, visitors, partners, and community – everyone in the FAMily. The new logo is strong and confident, visually dynamic, open and interconnected, and interactive – just like FAM. The design also reflects the City of Fitchburg with its architectural and industrial strengths, and its red color. Red is the official color of Fitchburg (Go Red Raiders!).

The logo will also appear in a Spanish language version, as part of FAM’s Bilingual Museum Initiative, to better serve our city’s 30% Latino residents.

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