Julie Moberly. (Courtesy photo)

Harvard resident and Press feature writer Julie Moberly will see one of her dreams take shape on Sunday, Oct. 11, when the company she founded, the Seasons Company, launches the inaugural edition of a new day planner she designed with women in mind. The launch party, scheduled to take place from 4 to 6 p.m. at the General Store, will introduce women to “Seasons: Through the Year with Order, Grace, and Joy.”

Moberly said she got the idea for the planner about 10 years ago, after being a longtime devotée of another brand of planner. “I always felt that there was something missing,” she said. That something, she said, was “a more feminine perspective that addressed the time management needs all women have in their roles as workers, parents, friends, and volunteers. I really started putting the nuts and bolts of it together about a year ago.”

To test her idea that there may be a market to address that “something missing,” Moberly organized a focus group, made up of “busy women, all of whom juggle family, friends, work, and outside interests.” Results from group discussions showed that the women wanted a paper organizer “to help them plan everything from the daily details—like what to have for dinner—to what goals they would like to accomplish in a year.” She added that it had to be “beautiful, practical, and easy to use.”

The Seasons day planner. (Courtesy photo)

According to Moberly, the new planner “breaks new ground in its mission to be a beautiful and useful way for women to manage the many details of their lives.” She said, “Market research shows that day planners for women tend to have a narrow focus on their roles either as mothers or as employees. Women at home juggling children still need to organize projects of their own, and women working outside the home also have rich personal and family lives. The Seasons day planner was designed to be useful to women in all of their roles, and to be beautiful and professional-looking as well.”

Moberly, who is trained as an adult educator, has taught on various home management topics for women in community education settings for many years, and has maintained an interest in home and time management. She said she believes that “the most important thing anyone can do is to spend at least some part of each day on what he or she feels is their unique life mission.”

“At one time,” she said, “my mission was staying home with my family. Now that my children are close to being ‘launched,’ my mission is to empower women to create their best lives based on their own values and goals.”

For more information about Seasons visit www.seasonsdayplanner.com.